OVERVIEW

Rimini, Italy
June 2020 – December 2021

During the COVID-19 Pandemic I was contacted by Eva Imbrunito, a renowned Pilates trainer in Rimini, to help her business survive the lockdown.

We came up with the idea to create an online challenge for adult women who wanted to stay fit while at home: we gave them access to 7 Pilates lessons that were available for just one week and had to be completed in order to “win the challenge”.

From there, we used the acquired contact informations to promote EvaPilates Training, an online Masterclass with live and recorded pilates workouts, available through a subscription plan.

As project manager, I:

  • Designed and engineered all landing pages and funnels needed for the strategy we developed.
  • Supervised the creation and update of the online membership.
  • Monitored the advertising campaign to ensure the proper goals were met.
  • Managed and organized the communications between Eva and the rest of the team to create a coordinated environment.

GROWTH & IMPACT

EvaPilates started from nothing and quickly reached thousands of people and turned into a proper Pilates Studio in Rimini.

20000

Leads

500

Online coursists

250

Live coursists

6000

Women in the Community

GET IN TOUCH

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